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<channel>
	<title>Elatable &#124; Bradley Horowitz</title>
	<link>http://www.elatable.com/blog</link>
	<description>Thoughts on technology (and not) from Bradley Horowitz</description>
	<pubDate>Tue, 15 Apr 2008 08:46:28 +0000</pubDate>
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		<title>Amy Goodman at Google tomorrow&#8230;</title>
		<link>http://www.elatable.com/blog/2008/04/15/amy-goodman-at-google-tomorrow/</link>
		<comments>http://www.elatable.com/blog/2008/04/15/amy-goodman-at-google-tomorrow/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 08:46:28 +0000</pubDate>
		<dc:creator>Bradley Horowitz</dc:creator>
		
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.elatable.com/blog/2008/04/15/amy-goodman-at-google-tomorrow/</guid>
		<description><![CDATA[I just came to know (via a campus poster) that Amy Goodman is speaking at Google tomorrow via the Authors @ Google series.  Noam Chomsky coming later in the month.
The group sponsoring this series is doing a fantastic job of bringing compelling, provocative speakers.  What a perk!
And the talks are archived on YouTube [...]]]></description>
			<content:encoded><![CDATA[<p>I just came to know (via a campus poster) that Amy Goodman is speaking at Google tomorrow via the Authors @ Google series.  Noam Chomsky coming later in the month.</p>
<p>The group sponsoring this series is doing a fantastic job of bringing compelling, provocative speakers.  What a perk!</p>
<p>And the talks are archived on <A HREF="http://youtube.com/atgoogletalks">YouTube</A> for the world to enjoy.</p>
<p>This in addition to an unbelievable stream of internal technical talks that transpire on a daily basis.  I&#8217;m way impressed.</p>
	<p></p>
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	<p>&copy; Bradley Horowitz for <a href="http://www.elatable.com/blog">Elatable | Bradley Horowitz</a>, 2008. |
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		<title>Call me&#8230;</title>
		<link>http://www.elatable.com/blog/2008/03/24/call-me/</link>
		<comments>http://www.elatable.com/blog/2008/03/24/call-me/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 06:24:44 +0000</pubDate>
		<dc:creator>Bradley Horowitz</dc:creator>
		
		<category><![CDATA[google]]></category>

		<category><![CDATA[grandcentral]]></category>

		<category><![CDATA[telephony]]></category>

		<guid isPermaLink="false">http://www.elatable.com/blog/2008/03/24/call-me/</guid>
		<description><![CDATA[I&#8217;m playing around with Grand Central, and am really impressed with the power of this service.  (Not to mention impressed with the team&#8230;  What a talented bunch of folks!)
I&#8217;ve added a &#8220;Call me&#8221; tab to this blog&#8230;  I&#8217;d love to hear from you.  Give me a shout&#8230;

	
	
	&#169; Bradley Horowitz for Elatable [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m playing around with Grand Central, and am really impressed with the power of this service.  (Not to mention impressed with the team&#8230;  What a talented bunch of folks!)</p>
<p>I&#8217;ve added a &#8220;Call me&#8221; tab to this blog&#8230;  I&#8217;d love to hear from you.  Give me a shout&#8230;</p>
<p><embed src="http://embed.grandcentral.com/webcall/1fe07d5db3a86daff9b9fd0d94b47aa8" width="437" height="91" wmode="transparent"></embed></p>
	<p></p>
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	<p>&copy; Bradley Horowitz for <a href="http://www.elatable.com/blog">Elatable | Bradley Horowitz</a>, 2008. |
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		<title>Video of Martin Friedmann</title>
		<link>http://www.elatable.com/blog/2008/03/03/video-of-martin-friedmann/</link>
		<comments>http://www.elatable.com/blog/2008/03/03/video-of-martin-friedmann/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 21:52:42 +0000</pubDate>
		<dc:creator>Bradley Horowitz</dc:creator>
		
		<category><![CDATA[hacking]]></category>

		<category><![CDATA[personal]]></category>

		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.elatable.com/blog/2008/03/03/video-of-martin-friedmann/</guid>
		<description><![CDATA[In an effort to remove physical clutter around my house between gigs, I bought a cool device: the Pinnacle Video Transfer unit.  The device is cheap ($129), accessible (bought mine at Best Buy) and works exactly as advertised.  
One of the things I ripped was my old VHS copy of the memorial that [...]]]></description>
			<content:encoded><![CDATA[<p>In an effort to remove physical clutter around my house between gigs, I bought a cool device: the <A HREF="http://www.pinnaclesys.com/PublicSite/us/Products/Consumer+Products/Home+Video/Studio+Family/Instant+Video+Recorder.htm">Pinnacle Video Transfer</A> unit.  The device is cheap ($129), accessible (bought mine at Best Buy) and works exactly as advertised.  </p>
<p>One of the things I ripped was my old VHS copy of the memorial that Ali put together for Martin&#8217;s memorial.  When I <A HREF="http://www.media.mit.edu/memorial/martin/eulogy_bradley.html">eulogized</A> him, I said - &#8220;To those who knew him, no explanation is necessary&#8230; To those who didn&#8217;t, no explanation is possible&#8230;&#8221; </p>
<p>Well even if you didn&#8217;t now him, this video gives a taste:</p>
<p><embed src="http://blip.tv/play/A6vtKA" type="application/x-shockwave-flash" width="412" height="340" allowscriptaccess="always" allowfullscreen="true"></embed></p>
<p>More about Martin <A HREF="http://www.media.mit.edu/memorial/martin/">here&#8230;</A>  He&#8217;d have loved Google.</p>
	<p></p>
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	<p>&copy; Bradley Horowitz for <a href="http://www.elatable.com/blog">Elatable | Bradley Horowitz</a>, 2008. |
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		<title>On Leaving Yahoo&#8230;</title>
		<link>http://www.elatable.com/blog/2008/02/14/on-leaving-yahoo/</link>
		<comments>http://www.elatable.com/blog/2008/02/14/on-leaving-yahoo/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 23:33:37 +0000</pubDate>
		<dc:creator>Bradley Horowitz</dc:creator>
		
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.elatable.com/blog/2008/02/14/on-leaving-yahoo/</guid>
		<description><![CDATA[Leaving Yahoo.
Yes, it&#8217;s true.  I&#8217;ve left Yahoo.
It was somewhat overwhelming sifting through the barrage of reactions over the last 48 hours:  &#8220;Thanks for all you&#8217;ve done&#8221;, &#8220;How could you?!&#8221;, &#8220;Congrats!&#8221;, etc.  It&#8217;s fascinating to watch people react.  I&#8217;ve been taking it all in.
I want to use this post to explain some [...]]]></description>
			<content:encoded><![CDATA[<p>Leaving Yahoo.</p>
<p>Yes, it&#8217;s true.  I&#8217;ve left Yahoo.</p>
<p>It was somewhat overwhelming sifting through the barrage of reactions over the last 48 hours:  &#8220;Thanks for all you&#8217;ve done&#8221;, &#8220;How could you?!&#8221;, &#8220;Congrats!&#8221;, etc.  It&#8217;s fascinating to watch people react.  I&#8217;ve been taking it all in.</p>
<p>I want to use this post to explain some of the circumstances around my departure.</p>
<p>I came to Yahoo out of a <A HREF="http://www.virage.com">startup</A> that I helped found, and it was my first &#8220;real job.&#8221;  I literally expected to stay there one year.  I thought it would be a good life experience to see first-hand how a successful, multi-billion dollar corporation operated.  But I never expected to build a career there&#8230; to retire from Yahoo&#8230;  or frankly to stay for a multi-year stint.</p>
<p>But this &#8220;park there for a year and learn&#8221; strategy was out the window in a day.  There was such an excitement at Yahoo, and I was taken aback by the level of passion and talent there.  This was no place to &#8220;park&#8221;.  And not aspiring to climb the corporate ladder there made it easy for me to be cavalier, call shit on stuff I thought was broken, and generally do what I thought was right.</p>
<p>What was most delightful is that I never got the expected &#8220;pushback&#8221; from management.  Instead they were the wind at my back, pouring gas on the fire, inviting me and challenging me to do more and more provocative things.  So in this manner, nearly four years flew by.  I had a dream job that I had the luxury of creating for myself. It was a perfect fit between my inclinations and abilities, and Yahoo&#8217;s needs at the time.</p>
<p>The name of the group I created at Yahoo is the Advanced Development Division, or ADD for short.  I wanted to be VP of ADD.   I was able to retrofit a reasonable acronym back onto the letters and got away with it.  I&#8217;d generally say, &#8220;I head up the ADD group at Yahoo&#8230;  We work on lots of things, for a little while&#8230;&#8221;  That was generally good for a chuckle&#8230;  but it&#8217;s true, that&#8217;s how the group was designed.  (By the way, I don&#8217;t know a lot about the actual syndrome ADD, and I don&#8217;t mean to make light of it.  Apologies if I am being crass or inappropriate&#8230; not my intention.)  The point of this paragraph is simply that as VP of ADD, four years is a very long time for me to focus on anything!  I am amazed and grateful that Yahoo continued to create circumstances for me that held my full interest and engagement&#8230; and hopefully allowed me to make the place a little bit better.</p>
<p>The question should not be &#8220;Why are you leaving?&#8221;, but rather the rhetorical &#8220;Isn&#8217;t it amazing and wonderful that Yahoo created circumstances that allowed you to stay for so long?!&#8221;</p>
<p>Starting to thank people is a very slippery slope.  Apologies to everyone that I&#8217;m surely going to omit, and if you ping me I&#8217;ll edit the post to try to atone for egregious errors.  These are some of the folks that I feel compelled to call out and thank for making my experience at Yahoo so wonderful:</p>
<p>My heartfelt thanks to Eckart Walther, Jeff Weiner, Qi Lu, Raymie Stata, Prabhakar Raghavan, Kiersten Hollars, <A HREF="http://www.quadranglegroup.com/rosensweig.html">Dan Rosensweig</A>, <a href="http://www.chaddickerson.com/blog/">Chad Dickerson</a>, Cindy, Kaigene Jau, Ethan Fasset, <A HREF="http://www.gaiaonline.com">Joe Hyrkin</A>, <a href="http://www.timebridge.com/mteam.php">Ellen Salisbury</a>, Marc Davis, <a href="http://joshua.schachter.org/">Joshua Shachter</a>, Wendy Pfeiffer, <a href="http://www.crockford.com/">Doug Crockford</a>, Tim Mayer, Joff Redfern, <a href="http://forgood.yahoo.com/">Meg Garlinghouse</a>, <a href="http://360.yahoo.com/profile-9lciejI3aafX1stHPoIRNmkmv4EowQ--">Randy Farmer</a>, <a href="http://susanmernit.blogspot.com/">Susan Mernit</a>, Marco Boerries, Paul Levine, Jen Dulski, Lorna Borenstein, <A HREF="http://www.scottgatz.com">Scott Gatz</A>, Gary Clayton, <A HREF="http://www.caterina.net">Caterina Fake</A>, <A HREF="http://www.salimismail.com">Salim Ismail</A>, <A HREF="http://www.fistfulayen">Ian Rogers</A>, Larry Tesler, Joy Mountford, <A HREF="http://blog.ireneau.com">Irene Au</A>, Zod, Phu, Venkat, Terry Semel, Brad Garlinghouse, Toby Coppel, <a href="http://www.sylloge.com/">Stewart Butterfield</a>, Libby Sartain, <A HREF="http://www.accel.com">Andrew Braccia</A>, Mor Naaman, Tim Cadogan, Sam Pullara, <A HREF="http://www.plasticbag.org">Tom Coates</A>, <a href="http://jeremy.zawodny.com/blog/">Jeremy Zawodny</a>, Mike Marquez, Jeff Karnes, <A HREF="http://polyvore.com">Pasha Sadri</A> &#038; the <A HREF="http://pipes.yahoo.com">Pipes</A> team, <A HREF="http://www.mybloglog.com">MyBlogLog team</A>, <A HREF="http://www.waxy.org">Andy Baio</A> &#038; <A HREF="http://www.upcoming.org">Upcoming</A>, Arlo Rose, Sue Decker, Ash Patel, Jerry &#038; Filo.</p>
<p>This is the tip of the iceberg.  Yahoo is filled with brilliant, dedicated folks that have inspired me and been incredibly generous to me.  Thank you.</p>
<p><B>FAQ:</B></p>
<p><B>Were you laid off?</B><br />
Ha, I wish.  Yahoo provided very humane (even generous) packages and accommodations for those folks.  See next question&#8230;</p>
<p><B>Why now?</B><br />
The timing is a bit unfortunate.  I wish I were leaving with Yahoo on top of the world&#8230;  it&#8217;d still be the right thing for me personally.  So while the timing may look &#8220;suspicious&#8221;, please don&#8217;t project your own assumptions onto my decisions.  I thought that since so many people were leaving on Tuesday, it&#8217;d be a good day for me to slip out unnoticed too.</p>
<p><B>What about your teams?  What happens to Brickhouse?</B><br />
The teams are in great shape.  Salim is also gone, and I arranged to fold the Advanced Product and Brickhouse teams under the leadership of Chad Dickerson.  They recently launched Yahoo Live! to much fanfare, and have several more fantastic products in the pipeline.  Chad is the man.  I have every confidence that the team will thrive under his tenure.</p>
<p>Part of why I feel able to leave is that the teams are rocking, and much of the change I aspired to bring to Yahoo is now baked into the culture.  Yahoo has no single-point-of-failure, and I&#8217;ve thought a lot about succession planning.  Yahoo and the initiatives I started (or care about) are gonna be just fine without me.</p>
<p><B>So you&#8217;ve lost faith in Yahoo&#8217;s strategy, leadership, etc.?</B><br />
Not in the least.  I have been incredibly impressed by (and reasonably close to) the improvements and changes that Sue and Jerry have instituted in the past 6 months.  While the search for a &#8220;silver bullet&#8221; came up short (hey, it was worth looking), I believe the management is doing all the right work to align the team to execute on the new strategy.  And the strategy itself?  I think it&#8217;s spot-on, and has already made a huge impact on how the company identifies itself.  When I joined 4 years ago, Yahoo was all about what transpired on &#8220;*.yahoo.com&#8221;.  That part of Yahoo now self-identifies as our &#8220;O&#038;O&#8221; (owned and operated) division&#8230;  In the context of Yahoo&#8217;s larger ambitions, it&#8217;s extremely helpful to be a principal in the publishing space (and not just a principal, but amongst the web&#8217;s largest)&#8230;  but Yahoo has transformed itself into a company that participates and embraces the open internet ecosystem at large.  Yahoo &#8220;gets it.&#8221;</p>
<p><B>So you don&#8217;t want to work for Steve Ballmer, eh?</B><br />
I have no more insight into the current MSFT / YHOO discussions than any avid reader of the NYT, WSJ, etc.  Given my trajectory, I honestly haven&#8217;t invested a lot of time or energy wondering which scenarios would play out best for Yahoo.  I have faith that Yahoo&#8217;s board and management will optimize for the best possible outcome.</p>
<p><B>What will you be doing at Google?</B><br />
We&#8217;ll save that for another post.  What&#8217;s unfolded for me over the last few months while thinking about my next steps has been amazing and surprising&#8230;  I&#8217;m excited about the my next step, and thrilled I&#8217;ll be working with a stellar team that I&#8217;m sure will teach me a lot.</p>
<p>Thank you Yahoo!</p>
	<p></p>
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	<p>&copy; Bradley Horowitz for <a href="http://www.elatable.com/blog">Elatable | Bradley Horowitz</a>, 2008. |
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		<title>live is live</title>
		<link>http://www.elatable.com/blog/2008/02/07/live-is-live/</link>
		<comments>http://www.elatable.com/blog/2008/02/07/live-is-live/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 01:56:53 +0000</pubDate>
		<dc:creator>Bradley Horowitz</dc:creator>
		
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.elatable.com/blog/2008/02/07/live-is-live/</guid>
		<description><![CDATA[live is live
	
	
	&#169; Bradley Horowitz for Elatable &#124; Bradley Horowitz, 2008. &#124;
	  Permalink &#124;
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			<content:encoded><![CDATA[<p><A HREF="http://live.yahoo.com">live is live</A></p>
	<p></p>
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	<p>&copy; Bradley Horowitz for <a href="http://www.elatable.com/blog">Elatable | Bradley Horowitz</a>, 2008. |
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		<title>DLD Conference</title>
		<link>http://www.elatable.com/blog/2008/01/21/dld-conference/</link>
		<comments>http://www.elatable.com/blog/2008/01/21/dld-conference/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 10:40:59 +0000</pubDate>
		<dc:creator>Bradley Horowitz</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.elatable.com/blog/2008/01/21/dld-conference/</guid>
		<description><![CDATA[
 
 
 
  Richard Dawkins &#38; Craig Venter
  
  Originally uploaded by bradley23
 

I&#8217;m at the DLD Conference in Munich.
This is my first time at DLD (though I&#8217;ve been to Munich many times for other conferences and personal visits.  It&#8217;s a city that I love.)
The conference agenda is pretty thrilling. [...]]]></description>
			<content:encoded><![CDATA[<div style="float: right; margin-left: 10px; margin-bottom: 10px;">
 <a href="http://www.flickr.com/photos/bradley23/2209140494/" title="photo sharing"><img src="http://farm3.static.flickr.com/2238/2209140494_a2c2e34cc8_m.jpg" alt="" style="border: solid 2px #000000;" /></a><br />
 <br />
 <span style="font-size: 0.9em; margin-top: 0px;"><br />
  <a href="http://www.flickr.com/photos/bradley23/2209140494/">Richard Dawkins &amp; Craig Venter</a><br />
  <br />
  Originally uploaded by <a href="http://www.flickr.com/people/bradley23/">bradley23</a><br />
 </span>
</div>
<p>I&#8217;m at the DLD Conference in Munich.</p>
<p>This is my first time at <A HREF="http://www.dld-conference.com">DLD</A> (though I&#8217;ve been to Munich many times for other conferences and personal visits.  It&#8217;s a city that I love.)</p>
<p>The conference agenda is pretty thrilling.  Apparently a lot of folks stop through DLD on their way to Davos, so the quality of speakers is outstanding.  About the only challenge is that the conference is oversold by about 2x.  The facility is busting at the seams, and simply navigating around into the sessions is practically impossible.</p>
<p>I&#8217;m on an &#8220;Exploding Media&#8221; panel tomorrow, with Clay Shirky, Jeff Jarvis, Marissa Mayer and Peter Hirschberg.  Looking forward to it&#8230;<br />
<br clear="all" /></p>
	<p></p>
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	<p>&copy; Bradley Horowitz for <a href="http://www.elatable.com/blog">Elatable | Bradley Horowitz</a>, 2008. |
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		<title>Gatz hands the baton to Dickerson&#8230;</title>
		<link>http://www.elatable.com/blog/2007/12/17/gatz-hands-the-baton-to-dickerson/</link>
		<comments>http://www.elatable.com/blog/2007/12/17/gatz-hands-the-baton-to-dickerson/#comments</comments>
		<pubDate>Tue, 18 Dec 2007 05:06:22 +0000</pubDate>
		<dc:creator>Bradley Horowitz</dc:creator>
		
		<category><![CDATA[yahoo]]></category>

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		<description><![CDATA[Scott and Chad crosspost and tell the tale:  Scott&#8217;s story &#038; Chad&#8217;s story.  I&#8217;m honored to work with these guys.  Two of the classiest individuals I&#8217;ve had the pleasure to know.  Scott, you&#8217;ll be missed&#8230;  and thanks for everything from the bottom of my heart.
	
	
	&#169; Bradley Horowitz for Elatable &#124; [...]]]></description>
			<content:encoded><![CDATA[<p>Scott and Chad crosspost and tell the tale:  <A HREF="http://www.scottgatz.com/blog/2007/12/17/life-after-yahoo-preface/">Scott&#8217;s story</A> &#038; <A HREF="http://www.chaddickerson.com/blog/2007/12/17/a-new-role-at-yahoo/">Chad&#8217;s story</A>.  I&#8217;m honored to work with these guys.  Two of the classiest individuals I&#8217;ve had the pleasure to know.  Scott, you&#8217;ll be missed&#8230;  and thanks for everything from the bottom of my heart.</p>
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		<title>Yahoo Plugin for WordPress</title>
		<link>http://www.elatable.com/blog/2007/12/13/yahoo-plugin-for-wordpress/</link>
		<comments>http://www.elatable.com/blog/2007/12/13/yahoo-plugin-for-wordpress/#comments</comments>
		<pubDate>Thu, 13 Dec 2007 07:44:47 +0000</pubDate>
		<dc:creator>Bradley Horowitz</dc:creator>
		
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		<description><![CDATA[As reported by Battelle, we just launched the Yahoo Plugin for WordPress.  This blog, elatable.com, runs on WordPress.
The plugin is very cool.  You simply author the post as you normally would.  You click a &#8216;lil button that says &#8220;Review this Post&#8221;&#8230;  and all kinds of valuable goodness auto-populates the post.  [...]]]></description>
			<content:encoded><![CDATA[<p>As reported by <A HREF="http://battellemedia.com/archives/004145.php">Battelle</A>, we just launched the Yahoo Plugin for WordPress.  This blog, <a target="_blank" href="http://elatable.com"><span class="yshortcuts" id="lw_1197510081_0">elatable.com</span></a>, runs on WordPress.</p>
<p>The plugin is very cool.  You simply author the post as you normally would.  You click a &#8216;lil button that says &#8220;Review this Post&#8221;&#8230;  and all kinds of valuable goodness auto-populates the post.  </p>
<p>For instance if I name a place, say <span class="yshortcuts" id="lw_1197510607_0">Ann Arbor, MI</span>, that&#8217;ll be auto-detected and linked to&#8230; </p>
<p>
<div id="ysc_embed_lw_1197510607_1" class="ysc_embed"></div>
<p>If I mention a company, say <span class="yshortcuts" id="lw_1197510607_1">Hewlett-Packard</span>, then that too will generate goodness (I&#8217;ve opted for the badge at left&#8230;)</p>
<p>You can read more about it (and get it for yourself) <A HREF="http://shortcuts.yahoo.com/">here&#8230;.</A></p>
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		<title>Open Data is Good for Democracy</title>
		<link>http://www.elatable.com/blog/2007/12/12/open-data-is-good-for-democracy/</link>
		<comments>http://www.elatable.com/blog/2007/12/12/open-data-is-good-for-democracy/#comments</comments>
		<pubDate>Thu, 13 Dec 2007 01:24:56 +0000</pubDate>
		<dc:creator>Bradley Horowitz</dc:creator>
		
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		<description><![CDATA[I recently attended a fantastic, inspiring event&#8230;  The Open Government Working Group hosted by OReilly Media in Sebastopol&#8230;  I blogged about it on the Next* blog&#8230;
	
	
	&#169; Bradley Horowitz for Elatable &#124; Bradley Horowitz, 2007. &#124;
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			<content:encoded><![CDATA[<p>I recently attended a fantastic, inspiring event&#8230;  The Open Government Working Group hosted by OReilly Media in Sebastopol&#8230;  I <A HREF="http://next.yahoo.net/archives/50/open-government-data-working-group">blogged about it</A> on the <A HREF="http://next.yahoo.com">Next* blog&#8230;</A></p>
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	<p>&copy; Bradley Horowitz for <a href="http://www.elatable.com/blog">Elatable | Bradley Horowitz</a>, 2007. |
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		<title>Me v. Ze Frank (not so much&#8230;)</title>
		<link>http://www.elatable.com/blog/2007/12/02/me-v-ze-frank-not-so-much/</link>
		<comments>http://www.elatable.com/blog/2007/12/02/me-v-ze-frank-not-so-much/#comments</comments>
		<pubDate>Mon, 03 Dec 2007 04:48:14 +0000</pubDate>
		<dc:creator>Bradley Horowitz</dc:creator>
		
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		<description><![CDATA[Gordon Luk has a really interesting post that I&#8217;ll use as a launching pad to clarify a point I often make in public lectures&#8230;   In the interest of saving you a click, see below.

This reminded me of Umair&#8217;s article &#8220;Why Yahoo Didn&#8217;t Build MySpace&#8230;&#8221; which basically suggests that the pyramid of participation I [...]]]></description>
			<content:encoded><![CDATA[<p>Gordon Luk has a really <A HREF="http://getluky.net/2007/12/02/bradley-horowitz-vs-ze-frank-on-participation-culture">interesting post</A> that I&#8217;ll use as a launching pad to clarify a point I often make in public lectures&#8230;   In the interest of saving you a click, see below.<br />
<CENTER><IMG SRC="/img/monkey.gif" WIDTH=307 HEIGHT=217></CENTER></p>
<p>This reminded me of Umair&#8217;s article <A HREF="http://www.bubblegeneration.com/2006/02/why-yahoo-didnt-build-myspace-dont.cfm">&#8220;Why Yahoo Didn&#8217;t Build MySpace&#8230;&#8221;</A> which basically suggests that the pyramid of participation I reference is a Yahoo &#8220;strategy.&#8221;  Nothing could be further from the truth.  Destroying that pyramid is our strategy.  The pyramid is more of a forensic, backward-looking empirical observation.  The very next slide in the deck is also shown below.</p>
<p><CENTER><IMG SRC="/img/slide1.gif" WIDTH=332 HEIGHT=249><IMG SRC="/img/slide2.gif" WIDTH=332 HEIGHT=249></CENTER></p>
<p>Lesson:  Of course, I take full responsibility for these misunderstandings.  Gordon and Umair are brilliant guys.  So as I&#8217;m dishing out soundbites, maybe I need to slow down and make sure that I&#8217;m clearer&#8230;</p>
<p><HR></p>
<p><A HREF="http://getluky.net/2007/12/02/bradley-horowitz-vs-ze-frank-on-participation-culture">Gordon says:</A></p>
<blockquote><p>
Do you ever have posts sitting around in wordpress for months at a time, delayed for one reason or another? This is one of them, and after re-reading it, I think I’ll go ahead and post it, but remember that it’s kind of a warp back in time to October 2006.</p>
<p>Yahoo! Open Hack Day was a massive, massive success, and i’m glad to have been a part of it. Now that i’ve had a few days to rest and reflect upon my experiences, I want to discuss an observation of Bradley Horowitz’s that has stuck in my mind.</p>
<p>Bradley’s one of the foremost advocates for social search development here at Yahoo. He’s one of the brightest minds around, and always makes my head spin a little bit when I talk with him. You can check out his Keynote presentation here (warning, this was 4GB to download!). Around the end of minute five, Bradley says some really interesting stuff. First, he showed the famous grainy video clip of a monkey trained to perform martial arts kicks in the context of what the worst-case scenario behind user-filtered content could produce. Then he went on to show some beautiful photographs from Flickr’s Interestingness, as a way to demonstrate the better side of what can be efficiently extracted from collaborative participation. His point that these photos bubbled to the top because of implicit user activity is key; as he mentions, the aggregate human cost of photo moderation borne by the user community on Flickr dwarfs anything possible by simply paying employees to review and rate them.</p>
<p>Ze Frank, seen in this video speaking at TED, a design conference, seems to also think hard about the new culture of participation on the Internet. Ze often invites his viewership to participate with him on various flights of fancy, including making silly faces, creating short video clips, playing with flash toys and drawing tools, etc. During his TED presentation, and also at various times on The Show, Ze talked about the hold that various groups have on the perception of art, and how many people are able to participate and create in a new culture without being ostracized by an established hierarchy. He seems to hold that the “ugliness” which seems to permeate MySpace is, in fact, a manifestation of participation outside of the boundaries of hierarchical editorial control. Thus, his position seems to be that the silliness and ugliness of the huge amount of web “design” on myspace depends heavily on perspective. At the minimum, he seemed to believe that participation culture removes barriers to experimentation that could lead to an overthrow of traditional design aesthetics.</p>
<p>These perspectives seem to be at odds. On one side, Bradley appears to be advocating the harvesting of social participation to come to results that select traditionally valuable content. In other words, using New Media platforms to efficiently perform the job of the Old Media publishing empires (Kung Fu Monkeys should be buried!). On the other side is Ze, who seems to be advocating not only a disruption of Old Media distribution through mass publication, but also seems to be leading a charge to disrupt traditional aesthetic values (Kung Fu Monkeys are beautiful, and should be encouraged!).</p>
<p>I think it’s an interesting contrast, and I worry that i’m mischaracterizing the arguments of each.</p>
<p>My personal viewpoint is a bit more nuanced. I believe that one day, web platforms will also be able to efficiently cluster their users based upon interests or tastes, similar to how Flickr can cluster tags to disambiguate meaning. These clusters will probably be designed not around user surveys or self-reported demographics, but instead will most likely be extracted through efficient methods of recording implicit participation information over the long term. There may well be a cluster (which I would belong to!) of folks that do enjoy Kung Fu monkeys, and there is almost definitely a cluster that find it degrading and offensive. The difference here between traditional preference filtering and clustered audiences is similar - one requires a great deal of potentially inaccurate user feedback about their preferences, whereas the latter acts more on implicit activity, and is thus more likely to produce the desired effects.</p>
<p>Not only would such a model be able to try and target clusters of preferences among users, but it would also allow for users to participate in cultures in which they feel welcome from the beginning.
</p></blockquote>
<p><A HREF="http://getluky.net/2007/12/02/bradley-horowitz-vs-ze-frank-on-participation-culture/#comment-212826">I responded:</A></p>
<blockquote><p>
My argument is not so much that Kung Fu monkeys = bad, or that they should be “buried.” But in a world where “anyone can say anything to everyone at once”, our most precious commodity becomes attention. I remember sitting at the Harvard Cyberposium Conference a few years ago when someone said… “It’s getting to the point where every moment of our life can now be digital recorded and preserved for posterity…. [pregnant pause…] Unfortunately, one doesn’t get a second life with which to review the first one.”</p>
<p>Coming up with the right tools to help me get to what matters to me becomes essential. But I don’t want to get prescriptive - what matters to the fans of Kung Fu monkeys is… Kung Fu monkeys! And we should be providing tools that help that community as much as any other…</p>
<p>Another way of putting it… I’m disinclined to subscribe the a Flickr feed for the tag “baby”. Just not interested in seeing random babies, thank you very much. But my brother’s baby? My neice? Cutest baby ever! I want to see every picture of her that exists!</p>
<p>Death to the monoculture and long live the long tail! Long live low-brow humor, stupid pet tricks and mentos and diet coke! And Ze Frank…</p>
<p>My point is that tools like Flickr interestingness allow us to leverage aggregate attention for the benefit of each user. I love interestingness, and use it as a sort criterion for just about every search I do on Flickr… But Flickr also uses a social graph with varying coefficients (me, family, friends, contacts, public) to provide another dimension that helps direct my attention to the right babies. <img src='http://www.elatable.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>I think my thesis is simply that in democratizing the creation of content, we’ve created a high-class problem… There’s too much “on”… 500 channels, maybe. 500M channels? Never. The flip side of this wonderful revolution in publishing, destroying the hierarchical pyramid of participation, is that we (our industry) have a burden to provide people the means of actually getting to the content they want to see… (Perhaps sometimes, even before they know they want to see it.) This ought to keep us busy for a lifetime or so…</p>
<p>I think you captured my view pretty much in your closing paragraph. I’d guess Ze Frank agrees with us mostly too.
</p></blockquote>
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